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How ecommerce stores can benefit from shipping and freight technology

Both entrepreneur and existing bricks and mortar stores are jumping on to the ecommerce growth wave. With minimum amount of funding stores can build an ecommerce cart in no time at all. The security fear of purchasing online has been pushed aside with customers loving the choice and ability to compare goods online right from their study or lounge room.

Many business owners are moving toward starting an ecommerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing at an amazing pace.

Once the decision has been made to open an online store there is a critical part of the ecommerce sale…How does your website know how much to charge for shipping. The delivery rates are very important. The costs cannot be too high, the goods need to be with a reliable carrier, and the prices have to be instantly displayed for your customer to know the price they need to pay at the check out.

Have you ever wondered how the big websites out there have a little icon that says ” Enter your post code and we will tell you the delivery price ” ? Well now technology is available to even a website that sells only 10 items per month via specialised shipping modules. Below we explain how shipping and freight technology is helping ecommerce business succeed online.

In the past web developers have built back end rates tables that are managed manually. In 2011 there are specialised shipping modules that can be connected to shopping carts that automate the process completely. Take for example the old way (Entering manual costs into a table) A very difficult task to manage for a large postal code based country, potential type errors and access to only one carrier that is pre negotiated by the ecommerce store.

With todays technology many ecommerce stores and web developers utilise shipping modules. A shipping module provide ecommerce stores with many features and benefits including:

– Multi carrier options ( customers can select their preferred courier or freight company )
– Instant door to door shipping prices displayed
– Consolidating orders so customer saves on shipping on multi purchases
– Every postal code and suburb is covered
– Upon customer check out the data is captured and creates a shipping label for the ecommerce store owner
– Once the order is picked the data is sent electronically to the freight company for courier dispatch
– Automated emails containing a note and the tracking label can be sent to the buyer
– Features such as courier insurance are integrated into the check-out process
– Functions such as carbon offsetting can also be set ( If required )
– Control of our orders via a shipping dashboard

One of the big features of a shipping module is having the ability to pick different subsets, displaying the door to door delivery costs, and having the scalability to process one or ten thousand orders. Having the ability to select shipping tools in the back of a website are important. An example of a subset is residential deliveries. Shipping costs usually increase when delivered to a residential location as carriers build in ” Sorry no parking, not home or out for milk “. Having a function that is a multicarrier system that sorts business from home deliveries is another key feature required for running a successful online store.

Many e-stores have an amazing website, traffic is zooming each each day. However they neglect to think about the shipping costs? Do you build in a flat rate and hope customers in regional areas don’t buy from you so you don’t loose money on the freight? Do you place an icon on your shopping cart that says contact us for delivery costs? Ouch !! a sure way for the customer to start looking at the next shop. The best way is to attach a shipping module to the shopping cart to automate the entire back end process. Examples of companies with ecommerce shipping modules include and essentially these companies are gateways between the ecommerce cart and the courier companies.

A shipping module is the ideal way is to have the exact shipping cost on the item at the checkout or at the product level so customers can see the delivery costs. Even with the growth of ecommerce consumption, successfully launching an online store in a tough economy is hard, so it is key to have a shipping module on an ecommerce shopping cart. Online retailers are going to continue purchasing online due to the ease and simplicity of e-shopping, and having great content and design, a shipping calculator as well as improving ecommerce site’s.

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